01Principle
Creative as the lever
Most accounts plateau because creative does. We run a disciplined testing program so the account always has a fresh winner ready.
Industry · D2C and E-commerce
More sales,stronger ROAS.
- Built for revenue and repeat purchase, not vanity metrics.
- Performance ads on Meta and Google with disciplined creative testing.
- Retention flows and a Shopify store that converts the traffic you already pay for.
8× ROAS on Meta AdsDisciplined creative testingRetargeting that pays backRetention flows on emailShopify, built to convertPerformance + brandBuilt for D2C, not genericFounders with 8+ years experience8× ROAS on Meta AdsDisciplined creative testingRetargeting that pays backRetention flows on emailShopify, built to convertPerformance + brandBuilt for D2C, not genericFounders with 8+ years experience
The Problem
Most D2C accounts plateauwhile spend keeps climbing.
The D2C playbook that worked three years ago does not work today. Auction prices are higher, attribution is messier, and a single hero ad is no longer enough to scale.
The brands that grow have three things working together: a creative system that keeps producing winners, a Shopify store that does not leak the traffic it pays for, and retention flows that turn first-time buyers into second and third purchases.
We run all three as one engine, not three separate projects.
How We Work
Revenue and repeat purchase, not just traffic.
D2C is decided by the math: cost to acquire, conversion rate, average order value, and how often a buyer comes back. We work on every input.
02Principle
Store as the multiplier
Paying more for clicks is not the only way to grow. We fix the leaks in the store first, so the traffic you already pay for converts harder.
03Principle
Retention as the compound
Email and on-site flows that turn one purchase into three. The unit economics change completely when repeat is built in.
04Principle
One number per account
Blended ROAS or contribution margin, agreed up front, reported every month.
What We Run
Six workstreams. One revenue engine.
Service 01 of 06
Meta and Google Performance
Account structure, audiences, bidding, and budget shape built for D2C economics, not generic templates.
Includes account structure, audiences, ads, daily monitoring, weekly optimisation.
Results
Verified wins in D2C.
Featured Work
D2C · Meta Ads
Anonymous, verified
A D2C brand's Meta Ads had plateaued while monthly spend kept rising. We restructured the account, built a new creative system, and ran disciplined testing with a retargeting flow around the real purchase window. The account moved to 8× ROAS without raising monthly ad spend.
8×
ROAS on Meta Ads
D2C · Verified
Same
Monthly ad spend, restructured
D2C · Account work
Repeatable
Creative system in place
D2C · Testing
How We Run
Built aroundthe buying window.
D2C demand is not flat. Our cadence is built around the moments your buyers actually purchase.
- Step 01
Week 1
Account and creative reset
Restructure the account, set the testing framework, brief the first wave of creative.
- Step 02
Week 2-4
Test and scale
Daily monitoring, weekly creative ships, winners scaled, losers killed quickly.
- Step 03Peak Season
Month 2
Retention layer
Email and on-site flows live, lifting AOV and repeat rate.
- Step 04
Ongoing
Compound
Creative refresh on a cadence, retargeting refined, store optimised for the real conversion path.
Performance is a system, not a hero ad.
Questions
Common questions.
Direct answers, not sales pages. If your question is not here, ask us straight on the call.
Get Started
Your store should be your best salesperson.Find out where it leaks.
Book a free store and ads audit. We review your account, your store, and your retention setup. You walk away with a clear list of fixes, not a sales pitch.
Free audit · No obligation · Founders with 8+ years experience